Led the PICO Kickstarter campaign during the pre-launch phase (Jan–Mar 2020), driving strategy, design, and branding to position PICO—a compact, self-watering indoor garden—as a fun, accessible product for all skill levels. The campaign launched in April 2020, raising over $1.5M from 17,000+ backers and surpassing its original goal by 15,000%.
Led a cross-functional team of 3 to deliver the PICO Kickstarter campaign, overseeing end-to-end visual design, interaction design, and brand strategy to create a cohesive and engaging user experience.
Many people want to grow plants at home but face challenges such as limited space, lack of sunlight, and a general lack of knowledge about plant care. Traditional gardening methods can be complicated, requiring significant time, effort, and maintenance. This creates a barrier for urban dwellers, beginners, and busy individuals who are interested in cultivating plants but feel overwhelmed or discouraged by the complexities involved.
There is a growing demand for accessible and low-maintenance gardening solutions among urban dwellers, plant enthusiasts, and busy individuals. By creating a compact, self-watering, and user-friendly indoor gardening system, there’s an opportunity to empower people to grow plants effortlessly, regardless of their space, time, or experience. PICO can transform the way people engage with nature, offering an easy and enjoyable gardening experience in any home, apartment, or office.
PICO is a self-watering, easy-to-use indoor gardening system designed to make growing plants accessible and enjoyable for everyone. With its compact size, smart technology, and intuitive interface, PICO eliminates the complexity of traditional gardening. It provides the perfect environment for plants to thrive, even in small spaces, by adjusting light and water levels automatically. Whether you're a seasoned plant lover or a beginner, PICO makes it simple to grow healthy plants at home with minimal effort and time.
The logo draws inspiration from the planter's top-down view, mirroring its elegant curves and sleek form. It's more than a symbol; it's a visual translation of form, function, and style. Minimalist yet sophisticated, the logo embodies the commitment to design excellence and everyday beauty
The Tropical theme, which is reflected in the brand identity, was developed from the inspiration of the sun and plants - two elements closely related to our product PICO. The theme is characterized by a vibrant color palette, which exudes the essence of the brand
Our journey was a meticulous endeavor, a labor of love where we painstakingly crafted PICO's imagery. We transformed it into an immersive experience that speaks through every pixel, angle, and hue, all seamlessly working together to vividly convey its essence.
Every detail mattered; every visual choice was deliberate. We aimed to not just showcase PICO but to tell its story, to let you feel its presence even before it graces your palm. It's not just a product; it's an experience, and every pixel of our presentation was dedicated to bringing that experience to life.
We embarked on a journey where data seamlessly met design in "Visualizing PICO: Infographics that Speak." In this phase of our visual exploration, we unraveled the skill of transforming intricate information into captivating visuals, custom-fit for PICO's narrative.
We embarked on a journey where creativity fused seamlessly with functionality. In this phase of our creative expedition, we delved into the art of breathing life into PICO through captivating video concepts and flawless interaction design.
Designed ads and carousels to announce the launch of the product and connect with our target audience on multiple social media platforms.
