The Story

I’m Veda – a multidisciplinary digital designer with a background that bridges fashion, technology, and design. I began my creative journey with a Bachelor's in Fashion Design, but it was the world of digital that truly captured my imagination. What started as a passion for graphic and visual design gradually evolved into a deep interest in crafting interactive, user-centered experiences.
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To explore this further, I pursued a Master’s in Digital Media with a focus on Interaction Design and HCI. Along the way, I’ve worn many creative hats — from visual designer and art director to product and UI/UX designer. Each role has shaped how I think about design: as a strategic tool to solve real problems, tell compelling stories, and create accessible, scalable systems.

At my core, I love bringing ideas to life — beautifully, thoughtfully, and with intention. Whether I’m designing a responsive interface, building a design system, or refining a brand’s digital identity, I aim to create experiences that resonate with people and make a positive impact