zZounds is a leading online retailer for musicians and audio professionals, offering a wide range of musical instruments, recording gear, and audio equipment. It serves a diverse customer base, from beginners to seasoned professionals, across various music genres.
Collaborated closely with the copywriter to develop a targeted email campaign for zZounds, crafting compelling visual designs and aligning branding elements with messaging to effectively engage musicians and audio professionals.
Previous email marketing campaigns promoting Bose products on zZounds underperformed, with a click-through rate of just 1.9%. Analysis revealed a mismatch between the messaging and the interests of the musician-focused audience. The content lacked relevance, highlighting a disconnect between product positioning and the target users’ needs and expectations.
Designed a targeted campaign that aligned visuals and messaging with real-world use cases—such as home recording, live performance, and DJ setups—to better connect Bose products with the workflows and interests of zZounds’ musician-focused audience.
We’ve positioned the Bose S1 Pro+, F1, and L1 Pro8 under the "Ready for Anything" campaign in the zZounds emailer. Each product is framed around real musician use cases—solo performances, DJ sets, and full-band gigs—highlighting their portability, power, and professional sound quality. The email messaging aligns with zZounds’ audience of musicians and audio professionals, showing how Bose gear adapts to any performance scenario.
