The Bose Hits-Off Campaign 2022, Bose’s largest holiday campaign, strategically boosted brand engagement and sales during the Christmas season, driving a 14% year-over-year growth and solidifying Bose’s leadership in the premium audio market.
Led art direction and visual design for digital assets, web pages, and content, crafting compelling visuals and cohesive messaging that enhanced user engagement and conversion.
During this campaign, my main goal was to elevate the festive season shopping and party experience. This involved crafting meticulously designed emailers, creating compelling editorial stories, developing engaging typographic animations, art directing the holiday lobby video, and incorporating impactful design elements.
I worked closely with the editorial team, where I was able to design web layouts for product/collab stories
The aim was to art direct from concept to creation of a one-minute video showcasing relatable, emotional, and visually striking moments in activities such as shopping, movie nights, traveling, and partying. Bold and dynamic typographic animations were employed to elevate the artistic direction of the video
