Art Director, 2022 at Bose. Collaborated on various design projects alongside multidisciplinary teams, spanning editorial, photography, ERG, production, and e-commerce. I spearheaded the Hits of Campaign, overseeing art direction, visual design, production, strategy, and beyond. Notably, this initiative emerged as Bose's flagship in 2022, playing a pivotal role in driving an impressive 14% YoY growth for the brand.
During this campaign, my main goal was to elevate the festive season shopping and party experience. This involved crafting meticulously designed emailers, creating compelling editorial stories, developing engaging typographic animations, art directing the holiday lobby video, and incorporating impactful design elements.
I worked closely with the editorial team, where I was able to design web layouts for product/collab stories
The aim was to art direct from concept to creation of a one-minute video showcasing relatable, emotional, and visually striking moments in activities such as shopping, movie nights, traveling, and partying. Bold and dynamic typographic animations were employed to elevate the artistic direction of the video
