Bose Hits Of Campaign

Art Director, 2022 at Bose. Collaborated on various design projects alongside multidisciplinary teams, spanning editorial, photography, ERG, production, and e-commerce. I spearheaded the Hits of Campaign, overseeing art direction, visual design, production, strategy, and beyond. Notably, this initiative emerged as Bose's flagship in 2022, playing a pivotal role in driving an impressive 14% YoY growth for the brand.


Art Direction


Figma, Adobe Creative Suite







Launching the Hits of Holiday Campaign

During this campaign, my main goal was to elevate the festive season shopping and party experience. This involved crafting meticulously designed emailers, creating compelling editorial stories, developing engaging typographic animations, art directing the holiday lobby video, and incorporating impactful design elements.

Color Scheme

Design Elements

Typographic Animations

Performance Media

Homepage Panels


Editorial Stories

I worked closely with the editorial team, where I was able to design web layouts for product/collab stories

Campaign Video Art Direction

The aim was to art direct from concept to creation of a one-minute video showcasing relatable, emotional, and visually striking moments in activities such as shopping, movie nights, traveling, and partying. Bold and dynamic typographic animations were employed to elevate the artistic direction of the video

Success Metrics

Other work

If you want to learn more about my work, or just want to grab some coffee, i'd love to chat