PICO Kickstarter Campaign

Overview

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As Creative Lead for the PICO Kickstarter launch, I directed all aspects of visual design, art direction, and campaign creative for a compact, self-watering indoor garden.

Working with a cross-functional team of three, I built a cohesive visual system across digital touchpoints—designing the campaign page, brand assets, product visuals, infographics, and social media content. My goal was to create a playful, accessible brand that felt premium yet friendly, appealing to first-time growers and seasoned plant lovers alike.

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The campaign raised over $1.5M from 17,000+ backers, and was recognized as one of Kickstarter’s standout product design campaigns of the year.

Brand Identity

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Colors

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Product Photography

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Infographics

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Social Media Creatives

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Visual Storytelling

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