
I led the digital rebranding initiative for PhyFarm (previously known as Physiz), an AgTech pioneer leveraging AIoT to revolutionize sustainable farming. The goal was to enhance brand recognition and build trust through a refreshed visual identity that reflects PhyFarm’s innovative, tech-forward mission. My design work focused on creating a cohesive, modern brand presence that communicates the company’s commitment to empowering farmers and advancing efficient, data-driven agriculture.