Bose Reseller Campaign

Art Direction & Visual Design
Live site

Overview

Art directed the "Ready for Anything" Bose emailer campaign for Zzounds—from ideation to execution—collaborating with a copywriter to address low CTA engagement (1.9%) by adapting bold visuals from the Back-to-School campaign and showcasing Bose PA systems in relatable, real-world performance settings to better connect with musicians.

CLIENT
BOSE
Type
Art Direction & Visual Design
year
2022

Site Banner

Aligning the zZound site banner with the email campaign to ensure cohesive visual storytelling and brand brand messaging across the channel.

Social Media Creative