Bose Hits Off Campaign Launch

Overview

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I executed the visual design for the Bose "Hits-Off" Holiday Campaign 2022 in close collaboration with the Creative Director and Art Director. As part of the brand’s largest year-end initiative, my contributions spanned digital assets, typographic animations, performance media, emailers, editorial content, and video art direction. Together, we crafted a cohesive and immersive campaign experience that contributed to a 14% YoY growth for Bose, further strengthening its presence in the premium audio space.

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Color Scheme

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Typographic Animations

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Homepage Panels

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Creatives for Retailers
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Performance Media

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Emailers

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Editorial Story

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Bringing the Holidays to Life: Bose Video Display

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I led the art direction for a Bose holiday season video, collaborating with a designer to craft a high-impact visual narrative. I developed the storyboard, integrating product footage with graphic elements and expressive type animations to create a cohesive, brand-aligned piece. The final video was displayed across Bose retail stores and corporate offices, setting the seasonal tone and reinforcing the brand’s presence during the holidays. Through a blend of motion, typography, and curated lifestyle visuals, the video perfectly captured the energy and warmth of the season.

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